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NavigationHome»Generative AI»How to prompt videos in Runway ML or Kling AI
Walter wearing a space suit with a helmet.
Generative AI

How to prompt videos in Runway ML or Kling AI

Walter SchärerBy Walter Schärer25. Oktober 20244 Mins Read
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Explore the exciting world of AI-powered video creation, focusing on how to create compelling videos from static images using tools like Runway ML and Kling AI.

Whether you’re a content creator, marketer, or just curious about the latest advances in AI technology, this guide will help you harness the power of image-to-video creation to bring your creative visions to life.

Here’s a sample video of mine.

I attempted to close the visor on my helmet with the right hand.

Since the visor is hidden under the white surface, the request to close the visor is not a trivial matter. Several concepts have to be linked together:

  • The visor rotates on a hinge
  • The closed visor should be the same size as the opening of the helmet
  • Astronaut visors are mirrored

Runway ML and Kling AI

Runway ML and Kling AI are both amazing generative AI video generators. Depending on your video needs you will want to play around with both.

To make matters worse, the two are facing increasing competition from Luma Dream Machine, and OpenAI’s Sora is not even released yet.

While Kling AI offers an interesting feature that lets you specify detailed movements, it didn’t quite work out for closing the visor.

Finally, Runway ML did the trick using the first and last frame functionality.

Motion brush instruction in Kling AI generative video
"Close the visor with the right hand" - Motion brush instructions in Kling AI

Video prompting best practices

  • Use clear and specific descriptions for desired scenes and actions
  • But then again, often times very simple prompts do the job
  • Incorporate relevant details like lighting, camera angles, camera movements and mood
  • Based on the tool you are using, experiment with different prompt lengths to find the optimal balance
  • Include references to specific visual styles or genres for more targeted results
  • Iterate and refine prompts based on generated outputs for better results

Video generators like these now appear on a daily basis. Below are a few more attempts.

Same prompt in Hailuo AI Minimax

Hailuo Minimax is in early Beta and not quite on par with the others just yet.

Same prompt in Luma Labs Dream Machine

Same prompt in Haiper AI

Step-by-step guide to video prompting

Step 1: Choose Your AI Video Generation Tool

Select a platform like Runway ML or Kling AI that offers image-to-video capabilities.

Step 2: Prepare Your Input Image

Choose or create a high-quality static image that will serve as the basis for your video.

Step 3: Craft Your Prompt

Write a clear, detailed prompt describing the desired video outcome.

Include:
  • Specific actions or movements
  • Desired mood or atmosphere
  • Lighting and color preferences
  • Camera angles or movements
  • Any style or genre references

Step 4: Experiment with Prompt Length

Try different prompt lengths to find the optimal balance between brevity and detail.

Step 5: Generate the video

Input your image and prompt into the AI tool and initiate the video generation process.

Step 6: Review and iterate

Analyze the generated video and refine your prompt based on the results. Repeat the process until satisfied.

Mind you, this can come at a cost. At one point, I had to pay an additional $10 on top of my monthly plan because I had tried so many different prompt variations.

Step 7: Fine-tune and download

Make any final adjustments and download your video in the desired format.

By the way, the format depends on your image that served as the base of the image-to-video generation. If you want a vertical video, you need to upload an according image in the 9:16 format.

Image creation for image-to-video prompts

In my example I used a generative AI photo of mine that I created using Flux and a low-rank adaption (LoRA) containing my portrait photos. See the post below.

AI image generation with Flux and the ComfyUI visual user interface

If it doesn’t matter who or what is on the image, you may as well use Midjourney to create your basis for image-to-video.

In this other post you will find a few more video generation tools for purposes like lip-synch.

Review of tools for creating generative AI-based videos

Anleitung Video
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Walter Schärer
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Walter Schärer ist ein Generative AI Marketing Manager und Solutions Architect und bloggt bei webmemo.ch über Trends in künstlicher Intelligenz KI.

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Über Walter Schärer

Dies ist Walter Schärers Blog über Online-Themen wie Generative AI, Digital Marketing, Search Engine Optimierung (SEO), Content Marketing und Performance Marketing.

Walter Schärer arbeitet seit 1994 als Scrum Product Owner und Online-Manager im Web-Umfeld.

  • Von HTML / VRML kam er via
  • Powerpoint / Word zu
  • Confluence / Jira dann
  • Trello / Whiteboard (Edding 500) und organisiert sich aktuell mit
  • Asana / Google Drive, wenn er nicht gerade mit
  • ChatGPT / MidJourney oder
  • WordPress / Elementor experimentiert.

«Programmierung» begann er mit

  • NoCode von Make und
  • LowCode von ChatGPT, ging über zu tatsächlicher Programmierung in
  • Python auf Anaconda und dann in
  • Google Colab / Gemini / Claude Sonnet sowie
  • Visual Studio Code / GitHub Copilot

Die Inhalte dieses Blogs spiegeln meine persönliche Meinung und sind von keinem Arbeitgeber beeinflusst.

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