Close Menu
Webmemo Consulting Walter Schärer | Generative AI Beratung
  • Home
  • Social Media
  • Online-Tools
X (Twitter) LinkedIn Facebook RSS
  • Home
  • Kontakt / Über mich
  • Datenschutz
  • Nach oben
Webmemo Consulting Walter Schärer | Generative AI Beratung
LinkedIn YouTube RSS
  • Home
  • Social Media
  • Online-Tools
Webmemo Consulting Walter Schärer | Generative AI Beratung
NavigationHome»Markets»Methods in Identifying Target Markets – SEM International
Markets

Methods in Identifying Target Markets – SEM International

Walter SchärerBy Walter Schärer1. Mai 20232 Mins Read
Hier teilen
LinkedIn Twitter Facebook Email

Michael Bonfils of SEM International on methods in identifying target markets. Things often times are different than you would expect, i.e. France may sometimes be a more interesting market to target than even China…

Start off by defining potential markets and identify the relevant factors. Keyword research data, international competition, local competition, usability & content, SEO, sales & ecommerce will help determine the target markets.

international-target-markets-sem-Michael-Bonfils
Michael Bonfils from SEM International

High bounce rates and keyword research need to be analyzed properly since they can vary strongly based on target market and their cultures.

Multinationals have huge keyword targeting budgets hence as a small player you better get out of their way for generic keywords and go after niche terms.

Usability varies by country. French users will look for deals, Germans will look for quality, Asians will look for trust. Therefore they use little guides all over their websites. Koreans like tons of content, e.g. pages with hundreds of links on them.

Naming conventions and hosting infrastructure are important factors, too. Chinese predominantly use dial-up connections and need to go via fat firewalls. Therefore local hosting is a must.

Duplicate content issues need to be adressed by everybody. It can cause serious problems with search engines. Make sure you always have a canonical tag in place for the original content page.

Payment methods also vary by country, Chinese e.g. only trust AliPay where in the U.S. major credit and debit cards and even PayPal will do the job.

www.fita.org/webindex offers an index of international trading issues.

Balancing the score of the different market entry criteria often times changes the order of the list compared to what you would think intuitively…

Search-Engine-Marketing-Zuerich

Thanks @MichaelBonfils for sharing insights on international SEM http://t.co/H7NV7rrw here in #Zurich #SEM

— Walter Schärer (@WalterSchaerer) February 19, 2013

@WalterSchaerer thanks for attending. I really enjoyed myself and your lovely city!

— Michael Bonfils (@michaelbonfils) February 19, 2013

@MichaelBonfils

Analytics Business Case Visualisierung Vortrag
Share. LinkedIn Twitter Facebook Email
Walter Schärer
  • Website
  • Facebook
  • X (Twitter)
  • LinkedIn

Walter Schärer ist ein Generative AI Marketing Manager und Solutions Architect und bloggt bei webmemo.ch über Trends in künstlicher Intelligenz KI.

Ähnliche Informationen

AI image generation with Flux and the ComfyUI visual user interface

2. Januar 2025

The Best Day and Time to Post on LinkedIn? It’s Personal—Forget the Averages

25. August 2024

The Bored Apes ecosystem: Learnings from a native brand

16. Mai 2023
Add A Comment
Leave A Reply Cancel Reply

Über Walter Schärer

Dies ist Walter Schärers Blog über Online-Themen wie Generative AI, Digital Marketing, Search Engine Optimierung (SEO), Content Marketing und Performance Marketing.

Walter Schärer arbeitet seit 1994 als Scrum Product Owner und Online-Manager im Web-Umfeld.

  • Von HTML / VRML kam er via
  • Powerpoint / Word zu
  • Confluence / Jira dann
  • Trello / Whiteboard (Edding 500) und organisiert sich aktuell mit
  • Asana / Google Drive, wenn er nicht gerade mit
  • ChatGPT / MidJourney oder
  • WordPress / Elementor experimentiert.

«Programmierung» begann er mit

  • NoCode von Make und
  • LowCode von ChatGPT, ging über zu tatsächlicher Programmierung in
  • Python auf Anaconda und dann in
  • Google Colab / Gemini / Claude Sonnet sowie
  • Visual Studio Code / GitHub Copilot

Die Inhalte dieses Blogs spiegeln meine persönliche Meinung und sind von keinem Arbeitgeber beeinflusst.

© 2010 - 2025 Webmemo Consulting | Walter Schärer
  • Home
  • Kontakt / Über mich
  • Datenschutz
  • Nach oben

Type above and press Enter to search. Press Esc to cancel.