Online Marketing Blog von Walter Schärer
  • Home
  • Social Media
  • Online-Tools
Twitter LinkedIn Facebook RSS
  • Home
  • Kontakt / Über mich
  • Datenschutz
  • Nach oben
Online Marketing Blog von Walter Schärer
Facebook Twitter Instagram Pinterest
  • Home
  • Social Media
  • Online-Tools
Online Marketing Blog von Walter Schärer
You are at:Home»Metaverse»How Lalique builds a customer centric ecosystem in Web3
Marcel Härtlein on Lalique's customer centric Web3 ecosystem
Metaverse

How Lalique builds a customer centric ecosystem in Web3

Walter SchärerBy Walter Schärer17. Mai 2023Keine Kommentare2 Mins Read
Hier teilen
LinkedIn Twitter Facebook Email

Marcel Härtlein, Group Head Digital, Lalique Group SA

NFT collections at Lalique

Web3 matters to Lalique because the Web3 community encompasses exclusivity, rarity and not for everyone.

This fits very well with luxury brands.

Web3 offers brands monetization potential. The true value of Web3 will come from immersive, community-oriented experiences.

Web3 ecosystem based on technology, use cases and the community

The impossible vases NFT collection.​

Lalique brought the value of their vases to the Metaverse

Lalique vases are more popular than they can be produced. You wait roughly 6 month to get your vase.

Therefore, Lalique wanted to bring that exclusivity to the web, i.e. NFTs.

They produced 10 NFTs related to their products. This was covered in numerous media outlets.

The NFTs cost €10’000.- as do the vases. They include a real vase (€4’000-5’000) and a VIP invitation to see the production of the vases in a non-public experience.

The Lalique NFT holder journey

NFTs allow Lalique to grow not only their customer base, but also increase sales with new clients: NFT holders are offered special treats at the flagship store and at the headquarters in Elsass (e.g. an exclusive chef’s table experience at their Michelin star restaurant).

Lalique's NFT holder journey

Glenturret Amber Island

The Glenturret whisky bottle costs € 2’700. Its NFT gives access to exclusive experiences.

The time has come! Our first-ever whisky NFT backed by a physical bottle will be released on
28 February 2023 at 4 p.m. CET.

The Glenturret 30 Years Old, a unique and ultra-scarce Amber Island special edition, was created and bottled especially for Amber Island members. pic.twitter.com/Y1tzvBVkdc

— Amber Island (@theamberisland) February 20, 2023

Turn new customers into brand lovers

Lalique measures their numerous NFT initiatives along the dimensions value and brand loyalty.

Lalique's use cases mapped by value and brand loyalty
Metaverse Summit Vortrag
Share. LinkedIn Twitter Facebook Email
Walter Schärer
  • Twitter
  • LinkedIn

Walter Schärer bloggt über Internet-Trends im Online Marketing, Social Media, Blogs, Web Analytics, SEO, Mobile und so.

Ähnliche Informationen

The Bored Apes ecosystem: Learnings from a native brand

16. Mai 2023

How Orange adds value in the Metaverse

17. Mai 2023

Demystifying the metaverse: A framework for business leaders

16. Mai 2023
Add A Comment

Leave A Reply Cancel Reply

Über Walter Schärer

Dies ist Walter Schärers Blog über Internet-Themen wie Online Marketing, Search Engine Optimierung (SEO) oder Content Marketing.

Walter Schärer arbeitet seit 1994 als Scrum Product Owner und Online-Manager im Web-Umfeld.

Von HTML/VRML kam er via Powerpoint/Word zu Confluence/Jira dann Trello/Whiteboard und organisiert sich aktuell mit Asana/Google Drive, wenn er nicht gerade mit Blender/Python oder WordPress/Elementor experimentiert.

Die Inhalte dieses Blogs spiegeln die persönliche Meinung.

© 2010 - 2023 Webmemo | Walter Schärer's Blog
  • Home
  • Kontakt / Über mich
  • Datenschutz
  • Nach oben

Type above and press Enter to search. Press Esc to cancel.