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NavigationHome»NFT»The Bored Apes ecosystem: Learnings from a native brand
Bored Apes Yacht Club cooperation with Adidas
NFT

The Bored Apes ecosystem: Learnings from a native brand

Walter SchärerBy Walter Schärer16. Mai 20231 Min Read
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Ondrej T., Metaverse & Web3 strategist, Boring Labs

How the Bored Apes Yacht Club shares its intellectual property

The Bored Ape Yacht Club BAYC was launched in April 2021 by Yuga Labs.

It’s a collection of 10000 unique NFTs.

The base of the success are the four founders. They were at the right place in the right time because people startet to build their digital presence around profile pictures (PFP).

CryptoPunks were the first, but also very expensive. The Bored Apes were much cheaper at $200 at the time.

Some strategic partnerships with celebrities helped a lot to catapult the topic into the mainstream.

Members of the club enjoy exclusive access to real and virtual events.

Other perks include airdrops that help create additional NFTs, some at $80’000 per ape.

They also expanded to 20’000 Mutant Apes.

Adidas bought one of the apes and built a shoe around its look as did Gucci. 

BAYC IP sharing with m&m's

The intellectual property IP is available for coproductions. The IP can be licensed for all sorts of applications as you can see on TAG Heuer smartwatches or Bugatti suitcases.

Anything that people create around BAYC ultimately helps the brand

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Walter Schärer ist ein Generative AI Marketing Manager und Solutions Architect und bloggt bei webmemo.ch über Trends in künstlicher Intelligenz KI.

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Dies ist Walter Schärers Blog über Online-Themen wie Generative AI, Digital Marketing, Search Engine Optimierung (SEO), Content Marketing und Performance Marketing.

Walter Schärer arbeitet seit 1994 als Scrum Product Owner und Online-Manager im Web-Umfeld.

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