---
okf_version: "0.2"
type: "Article"
title: "Verhaltensökonomie, Social Media & Google Plus – Internet Briefing"
description: "Sandro Graf von FehrAdvice & Partners AG über unser menschliches Verhalten, soziale Netze und Google Plus."
resource: "https://webmemo.ch/social-media/verhaltensoekonomie-social-media-google-plus-internet-briefing"
language: de
author: "Walter Schärer"
publisher: "Webmemo Consulting Walter Schärer | Generative AI Beratung"
photo_count: 1
tags: ["Facebook", "Google", "Internet-Briefing", "Vortrag", "Social Media"]
entities:
  - "https://webmemo.ch/author/walter-schaerer"
generated: { by: "human:https://webmemo.ch/author/walter-schaerer", at: 2025-03-22T09:22:28+00:00 }
sources:
  - id: photos
    resource: verhaltensoekonomie-social-media-google-plus-internet-briefing.md#photos
    title: "Original photography by Walter Schärer"
    author: "human:https://webmemo.ch/author/walter-schaerer"
    last_modified: 2011-07-05
review:
  independent: true
  basis: on-site
  evidence: photos
timestamp: 2025-03-22T09:22:28+00:00
---

# Verhaltensökonomie, Social Media & Google Plus – Internet Briefing

> Sandro Graf of FehrAdvice & Partners AG explores behavioral economics in the context of social media and Google Plus, examining why people repeatedly make irrational decisions and why 'free' is such a powerful motivator.

## Key points
- **Irrational decision-making** — People consistently make decisions that appear unreasonable, a core subject of behavioral economics.
- **Power of 'free'** — The concept of 'free' (gratis) acts as a strong psychological magnet influencing consumer behavior.
- **Behavioral influences** — Various external and psychological factors shape human behavior and decision-making in online social contexts.

## Photos

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  - url: "https://webmemo.ch/wp-content/uploads/2011/07/Internet-Briefing-Fehr-Advice-Sandro-Graf.jpg"
    caption: "Internet-Briefing-Fehr-Advice-Sandro-Graf"
    captured: 2011-07-05
    geo: {latitude: 47.3708, longitude: 8.5196}
```