Everything on Facebook starts with your page. Then you should connect to new fans with Facebook ads. The third step is to engage your fans with quality content. The fourth is to influence the friends of your fans.
Tip 1: Post Regularly
It’s a good practice to post once or twice a week high quality content. A scheduled topic agenda helps, you may even compose the posts ahead of time. The posts on Facebook can be reasonably short, say 100-250 characters and 3 lines of text max.
On average this kind of post receives 60% more likes.
You’ll have to find out what time is best for your audience to react to your posts. This depends heavily on geographic and content criteria.
Tip 4/5: Respond to Comments and Messages and Ask Questions
Obviously you should react and interact with your audience. You can also post questions and polls.
Tip 6: Post Photos and Videos
Posting photos can be very engaging. They get 120% more engagement than standard posts, videos get 100% more.
Tip 7: Give Fans Exclusive Access to Content
Offer fans exclusive content on Facebook such as discounts. Hubspot offers webinar invitations on Facebook through postings.
Hubspot posts content on their Facebook wall. The link brings them to a website landing page offering more information and a lead capture form. The last piece is the metric: How many visitors came via Facebook, how many lead forms were filled in?
Tip 8: Use Page Post Ads
Not all your fans will see all your posts. On average 16%-20% of the fans will see your posts. You can maximize that with page post ads via the ad manager. The targeting capabilities will help to zero in on your target audience.
Tip 9: Use Promoted Posts
An alternative is to publish promoted posts.
Tip 10: Review your Insights
The statistics will offer metrics about the reach of your promotional post.
— Walter Schärer (@WalterSchaerer) May 30, 2012
Facebook for business: Turn Fans into Evangelists http://t.co/ko7laiSb
— Xlibris Book Reviews (@XlibrisReviews) May 30, 2012
And Baekdal published an initial test with a promoted post. Thanks for sharing the results including an ROI analysis.