Walter Schärer - About Me
AI Marketing Manager & Solutions Architect
Experience
2010 - today
Generative AI Marketing Manager & Solutions Architect
Generative AI trainings, solutions architect, content marketing consultant, search engine optimization SEO, performance marketing
2017 - 2021
Director of Marketing and Business Development
Drive the market visibility and customer base of BlueGlass with existing and new clients. Build partnerships around an innovative marketing tech stack (e.g. cookie-less tracking).
2013 - 2017
localsearch | Swisscom Directories
Head of Product and Customer Experience
Run B2B online product management with a team of 20 product managers. Conceived website appearance with search.ch and local.ch.
Helped achieve the best company result to date.
2008 - 2013
Jobup | Tamedia & Edipresse
Business Development Manager
Business lead (Scrum product owner) for rebuilding the job boards ALPHA.CH and jobwinner.ch based on Java/open source technology (Lucene/Solr).
Head of a team of 4 project and product managers.
Successfully relaunched the fully revamped websites on time and on budget.
2002 - 2008
Kuoni Travel / Hotelplan Group
Head of Web Services
Lead Kuoni’s internal web department of 7. In charge of different travel brands‘ websites, corporate intranet and extranets. Tech supplier and agency responsability as well as stakeholder management.
Head of Hotelplan Group’s effective team of 2 senior project managers for diverse travel related web projects (websites, intranet, extranet, content management system, reservation system).
2001 - 2002
MetaDesign Zurich and Munich
Senior Consultant
Program manager of a large scale web portal, redesign of an Intranet and of corporate PowerPoint presentations (CI/CD templates for telecom industry)
1998 - 2001
Crealogix Corp. | Crealogix
Senior Consultant
In Toronto: Business development in the financial sector.
In Switzerland: Web project consultant providing websites, cd-roms, events, intranets.
1994 - 1998
3D4U Internet
Co-founder and Chief Product Officer
Startup providing marketing websites in 3D (VRML/JavaScript), aka Metaverse
E.g. 3D visualization of mutual fund databases.
ETH research assistant covering online 3D database visualizations.
Expertise
Translating complexity into clarity.
Walter is a hybrid thinker — a strategist, technologist, and storyteller rolled into one.
Professionally, he navigates the intersection of consulting, AI, and marketing, while personally, he experiments with creative AI, travel narratives, and personal brand evolution.
He operates like a systems architect of meaning: he doesn’t just use tools; he orchestrates ecosystems — from content management systems, Google services across the board, LinkedIn to GenAI platforms — all aligned toward one elegant goal: turning complexity into clarity.
Walter values precision, aesthetics, and synthesis — he wants things to work, look right, and mean something.
Skill level
About Me
I’m a motivated self-starter interested in the potential of new technologies, currently Generative AI.
I started my career building 3D websites and 3D data visualizations back in 1996. Today, you would call it Metaverse.
Watching the rise and fall of the Internet bubble taught me to interpret hypes with caution. The AI hype is not different. If not even bigger.
I believe that generative AI/artificial intelligence and blockchain technologies will bring the next big advances in all types of businesses.
I offer AI consulting and trainings. I give GenAI coding classes.
I have many years hands-on work experience in strategic planning and execution of marketing campaigns across all performance marketing channels, including paid, earned and owned media, both on the corporate and agency side for B2B and B2C.
I run content and campaign optimisation based on the micro-moments and see | think | do | care funnel concept.
I hone my tech skills; hands-on based on 3 different personal blogs as well as corporate and client websites.
I’m a seasoned people and team coach and stakeholder manager with international experience in various sectors.
Education
1988 – 1994 ETH Zurich
1994 – 1996 ETH Zurich post-graduate degree CAAD
Countless corporate trainings, agency briefings and conferences on- and offline ever since.
Lifelong learning.