Internet Marketing & SEO Blog

Immersive Storytelling | Using VR and AR to bring customers to the heart of your brand

0

Emotions and memories are interrelated because synapsyses are built physically. Hence the interest in Virtual Reality VR and Augmented Reality AR in marketing.

Dr. Kimo Quaintance of IQ Gemini at dpulse in Zurich.

Dr. Kimo Quaintance on VR and AR applications

Dr. Kimo Quaintance on VR and AR applications

Jaron Lanier: The most important thing about a technology is how it changes people!

Now VR seems a huge opportunity to convey immersive experiences and storytelling and therefore produce more memorable touchpoints. Despite the fact the we can’t actually touch it…

Dr. Kimo Quaintance on emotion research visualization

Dr. Kimo Quaintance on emotion research

But it means learning new video techniques, not only regarding the stereoscopic view, but also because users experience the virtual world interactively.

An impressive VR example is The Displaced by the New York Times Magazine.

VR: The Displaced by the New York Times Magazine

VR: The Displaced

Share.

About Author

Walter Schärer bloggt über neuste Internet-Trends im Online Marketing, Social Media, Blogs, Web Analytics, SEO, Mobile und so.

Leave A Reply