Emotions and memories are interrelated because synapsyses are built physically. Hence the interest in Virtual Reality VR and Augmented Reality AR in marketing. Dr. Kimo Quaintance of IQ Gemini at dpulse in Zurich. Jaron Lanier: The most important thing about a technology is how it changes people! Now VR seems a huge opportunity to convey immersive experiences and storytelling and therefore produce more memorable touchpoints. Despite the fact the we can’t actually touch it… But it means learning new video techniques, not only regarding the stereoscopic view, but also because users experience the virtual world interactively. An impressive VR example is The Displaced by the New York Times Magazine.