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NavigationHome»Metaverse»How Breitling uses the blockchain and NFTs for loyalty & community building
Breitling scaled their commerce as well as customer engagement for omnichannel. Michele Lo Forte
Metaverse

How Breitling uses the blockchain and NFTs for loyalty & community building

Walter SchärerBy Walter Schärer17. Mai 20232 Mins Read
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Michele Lo Forte, Digital Product Manager, Breitling

Breitling owner club on the blockchain

Breitling learns from their broad user base. Clients may only own 3 watches in their lifetime.

Today watches are linked to a NFT. The former paper certification is now digitized on the blockchain.

Credo:

Breitling only believes in the value of their watches. The value of the NFT is the value of the watch.

The blockchain has now become the main pillar for Breitling’s customer journey, from prospects without account to light account users to collectors.

The blockchain is Breitling's customer journey pillar

Traceability enables transparency and trust

Even anonymous prospects can be reached via the blockchain, despite the missing account.

With blockcahin and Web3, luxury brands have a unique opportunity to link back digital with the essence of the product uniqueness and the luxury paradigm of scarcity.

The traceability is enriched massively compared to the previous process, when only the sale was actually traceable.

Breitling's blockchain enabled watch certificate and warranty

This enables an elevated transparency, e.g. on the origin of the gold that is built into the watch.

Breitling doesn’t offer a marketplace for used watches. But, they offer a website where you register your watch and its NFT for trusted pricing and trading.

Breitling's NFT club of watch owners
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Walter Schärer ist ein Generative AI Marketing Manager und Solutions Architect und bloggt bei webmemo.ch über Trends in künstlicher Intelligenz KI.

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Über Walter Schärer

Dies ist Walter Schärers Blog über Online-Themen wie Generative AI, Digital Marketing, Search Engine Optimierung (SEO), Content Marketing und Performance Marketing.

Walter Schärer arbeitet seit 1994 als Scrum Product Owner und Online-Manager im Web-Umfeld.

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«Programmierung» begann er mit

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