Walter Schärer

Senior Strategist & Online Marketer

Portrait Walter Schärer


2021 - today

Online Marketing Manager

Content marketing, search engine optimization, performance marketing, usability consultant, internal trainings, web evangelist

2017 - 2021

Director of Marketing and Business Development

Drive the market visibility and customer base of BlueGlass with existing and new clients. Build partnerships around an innovative marketing tech stack (e.g. cookie-less tracking).

Helped grow the agency value by more than 30%.

2013 - 2017

localsearch | Swisscom Directories

Head of Product and Customer Experience

Run B2B online product management with a team of 20 product managers. Conceived website appearance with and

Helped achieve the best company result to date.
2008 - 2013

Jobup | Tamedia & Edipresse

Business Development Manager

Business lead (Scrum product owner) for rebuilding the job boards ALPHA.CH and based on Java/open source technology (Lucene/Solr).

Head of a team of 4 project and product managers.

Successfully relaunched the fully revamped websites on time and on budget.
2002 - 2008

Kuoni Travel / Hotelplan Group

Head of Web Services

Lead Kuoni’s internal web department of 7. In charge of different travel brands› websites, corporate intranet and extranets. Tech supplier and agency responsability as well as stakeholder management.

Head of Hotelplan Group’s effective team of 2 senior project managers for diverse travel related web projects (websites, intranet, extranet, content management system, reservation system).
2001 - 2002

MetaDesign Zurich and Munich

Senior Consultant

Program manager of a large scale web portal, redesign of an Intranet and of corporate PowerPoint presentations (CI/CD templates for telecom industry)
1998 - 2001

Crealogix Corp. | Crealogix

Senior Consultant

In Toronto: Business development in the financial sector.
In Switzerland: Web project consultant providing websites, cd-roms, events, intranets.
1994 - 1998

3D4U Internet

Co-founder and Chief Product Officer

ETH Zurich spin-off providing websites in 3D (VRML/JavaScript), aka Metaverse

E.g. 3D visualisation of mutual fund databases.

ETH research assistant covering online 3D database visualisations.


Many years hands-on work experience in strategic planning and execution of campaigns across all performance marketing channels, including paid, earned and owned media, both on the corporate and agency side for B2B and B2C.

Content and campaign optimisation based on the micro-moments and see | think | do | care funnel concept.

Hands-on tech skill training based on 3 different personal blogs as well as corporate and client websites.

Seasoned people and team coach and stakeholder manager.

Motivated self-starter with international experience in various sectors.

Skill level

Vision & online strategy 100%
Web agency management 100%
Full-stack SEO, social, SEM, performance, content marketing 100%
Mar tech: GA, GTM, Console, KW, social, SEMRush, SMetrics, Data Studio 100%
Team coach & C-level sparring partner 100%
Stakeholder management 100%
Hands-on content & campaign execution 95%
Fluent negotiation in DE, EN, FR, SP, IT 90%

About Me

Motivated self-starter interested in the potential of new technologies. I started my career building 3D websites and 3D data visualisation back in 1996. They now call it Metaverse.

Seeing the rise and burst of the Internet bubble taught me to interpret hypes cautiosly.

I believe machine learning / artificial intelligence and blockchain technologies will bring the next major advancements in all kinds of businesses.


1988 – 1994 ETH Zurich
1994 – 1996 ETH Zurich post-graduate degree CAAD

Countless corporate trainings, agency briefings and conferences on- and offline ever since.