Close Menu
Webmemo Consulting Walter Schärer | Generative AI Beratung
  • Home
  • Social Media
  • Online-Tools
X (Twitter) LinkedIn Facebook RSS
  • Home
  • Kontakt / Über mich
  • Datenschutz
  • Nach oben
Webmemo Consulting Walter Schärer | Generative AI Beratung
LinkedIn YouTube RSS
  • Home
  • Social Media
  • Online-Tools
Webmemo Consulting Walter Schärer | Generative AI Beratung
NavigationHome»Mobile»Capture the full value of mobile with Google click-to-call
mobile-case-1-800-flowers
Mobile

Capture the full value of mobile with Google click-to-call

Walter SchärerBy Walter Schärer2. Mai 20233 Kommentare3 Mins Read
Hier teilen
LinkedIn Twitter Facebook Email

Capturing the full value of mobile with click-to-call and call metrics with Googlers Joseph Corral, product marketing manager and Dave Miller, mobile search sales and strategy lead.

47% of our media interactions today take place on mobile devices. Widespread consumer adoption of mobile sets the stage for new decision moments and according new business models.

Why mobile calls matter

The most effective experiences on mobile are built for unique contexts and smartphone capabilities. Also, mobile development is moving very fast and it’s bridging the digital and the real world.

Mobile users are primed to call a business from mobile ads so you better reach them in the moment that matters.

3 keys to winning at mobile

Know your mobile value proposition! What is the customer on the smartphone looking to do? This may be a different value proposition from the desktop site. Find out how your customers do things differently on mobile devices.

mobile-case-1-800-flowers

https://twitter.com/ChehabMhd/status/276388382446333952

Build your marketing campaign for mobile! T-Mobile uses ads with location extensions and mobile specific ad copy.

Capture the full value of mobile! Mobile is spurring new types of conversions. There are calls, shops, apps, cross-device cases all available on mobile devices.

Google mobile call solutions

The third format combines the smartphone’s GPS location feature with call functionality.

location-extension-Google-Maps-mobile

Mobile display ad formats include displays of phone numbers together with the available functionality.

Implementation and Optimization

Call extensions are created via the adwords campaign tool:

create-google-call-extension-campaign

Google Forwarding Numbers are a default setting at no additional cost. They allow for click-to-call ads and they are easy to measure. The forwarding number will still call your standard business number in the background, it’s just not visible.

Google forwarding numbers are only available in U.S., U.K. and Germany - more countries will be added in near future #fullvalueofcalls

— Freespee (@freespee) December 5, 2012

You may as well use your usual business number directly.

You have to determine whether you prefer links to your mobile website or calls to your business. This may be helpful when the site doesn’t look good on mobiles, yet.

In Google Analytics you’ll find the performance of call extensions.

measure-performance-call-extensions-mobile-ads

The calls are segmentable by lenght of call and many other parameters.

Call Extensions offer a new feature that takes advantage of smartphone’s core functions. The ad’s performance is clearly measurable thus offering detailed statistics about your offering.

Call Extensions can be switched off like any other ads, i.e. during certain business hours.

location-extension-Google-Maps-mobile-directions

Location Extensions offer maps for mobile devices. They track user interaction, i.e. you can tell who linked to your services via mobile ads.

You can show the nearest shop of a GPS enabled smartphone. You can set this up or via Google Places or via manual adress maintenance. If say you only have a few outlets.

The reporting includes mobile click-to-calls and many other parameters. Once the reporting and attribution model is defined you should measure the ad’s performance and then optimize the budget.

#fullvalueofcalls

Analytics Anleitung Business Case Convenience Google Mobile Online-Shopping Statistik Webinar
Share. LinkedIn Twitter Facebook Email
Walter Schärer
  • Website
  • Facebook
  • X (Twitter)
  • LinkedIn

Walter Schärer ist ein Generative AI Marketing Manager und Solutions Architect und bloggt bei webmemo.ch über Trends in künstlicher Intelligenz KI.

Ähnliche Informationen

How to prompt videos in Runway ML or Kling AI

25. Oktober 2024

AI image generation with Flux and the ComfyUI visual user interface

2. Januar 2025

The Best Day and Time to Post on LinkedIn? It’s Personal—Forget the Averages

25. August 2024
View 3 Comments

3 Kommentare

  1. Fizzah Iqbal on 26. April 2015 11:04

    Thanks for sharing an interesting article on this important matter

    Reply
  2. Leads Dubai on 5. Dezember 2012 19:57

    that was very quick to make a post within minutes of the webinar. i wait for call forwarding number to be rolled out in more countries soon.
    thanks for the interesting article on it

    Reply
    • Walter Schärer on 6. Dezember 2012 05:33

      Thanks ;-)

      Yes, I’ve made it a habit to publish summaries during the Q&A sessions… You need to be quick when running a blog just as a hobby.

      Reply
Leave A Reply Cancel Reply

Über Walter Schärer

Dies ist Walter Schärers Blog über Online-Themen wie Generative AI, Digital Marketing, Search Engine Optimierung (SEO), Content Marketing und Performance Marketing.

Walter Schärer arbeitet seit 1994 als Scrum Product Owner und Online-Manager im Web-Umfeld.

  • Von HTML / VRML kam er via
  • Powerpoint / Word zu
  • Confluence / Jira dann
  • Trello / Whiteboard (Edding 500) und organisiert sich aktuell mit
  • Asana / Google Drive, wenn er nicht gerade mit
  • ChatGPT / MidJourney oder
  • WordPress / Elementor experimentiert.

«Programmierung» begann er mit

  • NoCode von Make und
  • LowCode von ChatGPT, ging über zu tatsächlicher Programmierung in
  • Python auf Anaconda und dann in
  • Google Colab / Gemini / Claude Sonnet sowie
  • Visual Studio Code / GitHub Copilot

Die Inhalte dieses Blogs spiegeln meine persönliche Meinung und sind von keinem Arbeitgeber beeinflusst.

© 2010 - 2025 Webmemo Consulting | Walter Schärer
  • Home
  • Kontakt / Über mich
  • Datenschutz
  • Nach oben

Type above and press Enter to search. Press Esc to cancel.