Online Marketing Manager
Content marketing consultant, search engine optimization, performance marketing, usability consultant, internal trainings
Director of Marketing and Business Development
Drive the market visibility and customer base of BlueGlass with existing and new clients. Build partnerships around an innovative marketing tech stack (e.g. cookie-less tracking).
Helped grow the agency value by more than 30%.
Many years hands-on work experience in strategic planning and execution of campaigns across all performance marketing channels, including paid, earned and owned media, both on the corporate and agency side for B2B and B2C.
Content and campaign optimisation based on the micro-moments and see | think | do | care funnel concept.
Hands-on tech skill training based on 3 different personal blogs as well as corporate and client websites.
Seasoned people and team coach and stakeholder manager.
Motivated self-starter with international experience in various sectors.
Motivated self-starter interested in the potential of new technologies. I started my career building 3D websites and 3D data visualisation back in 1996. They now call it Metaverse.
Seeing the rise and burst of the Internet bubble taught me to interpret hypes cautiosly.
I believe machine learning / artificial intelligence and blockchain technologies will bring the next major advancements in all kinds of businesses.
1988 – 1994 ETH Zurich
1994 – 1996 ETH Zurich post-graduate degree CAAD
Countless corporate trainings, agency briefings and conferences on- and offline ever since.