Director of Marketing and Business Development
Drive the market visibility and customer base of BlueGlass with existing and new clients. Build partnerships around an innovative marketing tech stack (e.g. cookie-less tracking).
Helped grow the agency value by more than 30%.
Many years hands-on work experience in strategic planning and execution of campaigns across all performance marketing channels, including paid, earned and owned media, both on the corporate and agency side for B2B and B2C.
Content and campaign optimisation based on the micro-moments and see | think | do | care funnel concept.
Hands-on tech skill training based on 3 different personal blogs as well as corporate and client websites.
Seasoned people and team coach and stakeholder manager.
Motivated self-starter with international experience in various sectors.
1988 – 1994 ETH Zurich
1994 – 1996 ETH Zurich post-graduate degree CAAD
Countless corporate trainings, agency briefings and conferences on- and offline ever since.