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NavigationHome»Mobile»Virtual Mob: Augmented Reality on Mobile Phones
sample augmented reality app by virtualmob
Augmented reality app for hotels
Mobile

Virtual Mob: Augmented Reality on Mobile Phones

Walter SchärerBy Walter Schärer3. Januar 20132 Mins Read
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virtualmob-logo-augmented-realityAugmented Reality (AR) is about placing virtual world items on top of real world elements, e.g. a virtual car model can be visualized on top of a print ad.

Presentation by Chaya Jadhav, VirtualMob co-founder and manager.

Augmented reality is highly intuitive and offers rich interaction. Publishers can create an augmented experience and engage readers during a longer time span. People interact with the content and are more likely to share content.

sample augmented reality app by virtualmob

GM is using AR in order to visualise direction instructions on a car’s windshield.

NYC is currently showing a DIY exhibition in which visitors virtually create the exhibits by interacting with them.

Rotterdam is building an interactive construction site visualisation that shows how the site will look a few years from now.

AR kinect based can be used for virtual shopping tours: Deals can be visualised on top of a city skyline, a virtual model measuring your size can visualise how clothes will look on you.
The check-out process can be implemented directly in the AR app.


Sample video of AR features for Benetton.

Other concepts are more about 3D features and advanced interaction.

Sample application by Esquire Magazine.

Virtual building presentation via augmented reality
3D Mobile Visualisierung Vortrag
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Walter Schärer ist ein Generative AI Marketing Manager und Solutions Architect und bloggt bei webmemo.ch über Trends in künstlicher Intelligenz KI.

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Über Walter Schärer

Dies ist Walter Schärers Blog über Online-Themen wie Generative AI, Digital Marketing, Search Engine Optimierung (SEO), Content Marketing und Performance Marketing.

Walter Schärer arbeitet seit 1994 als Scrum Product Owner und Online-Manager im Web-Umfeld.

  • Von HTML / VRML kam er via
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  • Confluence / Jira dann
  • Trello / Whiteboard (Edding 500) und organisiert sich aktuell mit
  • Asana / Google Drive, wenn er nicht gerade mit
  • ChatGPT / MidJourney oder
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«Programmierung» begann er mit

  • NoCode von Make und
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  • Python auf Anaconda und dann in
  • Google Colab / Gemini / Claude Sonnet sowie
  • Visual Studio Code / GitHub Copilot

Die Inhalte dieses Blogs spiegeln meine persönliche Meinung und sind von keinem Arbeitgeber beeinflusst.

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